This Privacy Policy explains how Helmhillrunners ("we", "us", "our"), the operator of helmhillrunners.co.uk, collects, uses, stores, and protects personal data belonging to visitors of our BoyleSports casino review website. Helmhillrunners.co.uk acts as the data controller for all personal information processed through this website. By continuing to browse helmhillrunners.co.uk, you acknowledge that you have read and understood the practices described in this policy. This policy was last updated in 2026 and applies exclusively to users accessing our site from Great Britain and other applicable jurisdictions.
Information We Collect
Information You Provide
- Contact form submissions: Your name, email address, and any message content you voluntarily submit when reaching out to the Helmhillrunners team.
- Newsletter sign-ups: Your email address if you opt in to receive updates, promotions, or editorial content from helmhillrunners.co.uk.
- Feedback and comments: Any opinions, ratings, or responses you choose to share directly with us through on-site features.
Information Collected Automatically
- IP address and approximate geographic location derived from your network connection at the time of your visit.
- Browser type, version, and operating system used to access helmhillrunners.co.uk.
- Pages viewed, time spent on pages, and referral source collected via analytics tools to understand how users navigate our site.
- Clickstream data including links followed, affiliate links clicked, and exit pages recorded for performance and compliance purposes.
- Cookie identifiers as described in the Cookies section below.
Cookies We Use
Helmhillrunners.co.uk uses cookies and similar tracking technologies to ensure the website functions correctly, to analyse visitor behaviour, and to support our affiliate partnerships with casino operators such as BoyleSports. You can manage your cookie preferences at any time through your browser settings or our on-site consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security features, and session management on helmhillrunners.co.uk. | Session / Up to 1 year |
| Analytics | Collects aggregated, anonymised data on page views, traffic sources, and user journeys to help us improve site content. | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on affiliate links to BoyleSports and other casino operators so that referral activity can be attributed accurately. | Up to 30 days |
| Preferences | Remembers user settings such as cookie consent choices, display preferences, and previously visited review pages. | Up to 12 months |
| Third-Party | Set by external providers including advertising networks and embedded media; governed by those providers' own privacy policies. | Varies by provider |
How We Use Your Data
- To operate, maintain, and improve the content and functionality of helmhillrunners.co.uk.
- To respond to enquiries, feedback, and support requests submitted through our contact channels.
- To send newsletters or editorial updates to users who have explicitly opted in.
- To analyse site traffic and user engagement in order to refine our BoyleSports casino reviews and editorial recommendations.
- To manage and track affiliate referral activity in compliance with our commercial agreements.
- To detect, prevent, and address technical issues, fraudulent activity, or misuse of the site.
- To comply with applicable legal obligations, including responsible gambling regulations relevant to the GB market.
Legal Bases for Processing
Helmhillrunners.co.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we rely on your consent — for example, when placing non-essential cookies or sending marketing communications — you may withdraw that consent at any time without affecting the lawfulness of prior processing. For activities such as site analytics, fraud prevention, and affiliate tracking, we rely on our legitimate interests as a publisher operating a casino review platform, having balanced those interests against your rights and freedoms. In limited circumstances, processing may also be necessary to fulfil a legal obligation to which Helmhillrunners is subject.
Third Parties & Affiliate Links
Helmhillrunners.co.uk contains affiliate links to licensed gambling operators, including BoyleSports Casino. When you click one of these links, you will be redirected to an external website governed by that operator's own privacy policy and terms of service; we are not responsible for their data practices. We may also share anonymised, aggregated analytical data with trusted third-party service providers — such as Google Analytics or similar platforms — solely to support the operation and improvement of helmhillrunners.co.uk. We do not sell your personal data to any third party. All affiliate partners we work with hold the appropriate licences from the UK Gambling Commission.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data helmhillrunners.co.uk holds about you.
- Right to Rectification: You may ask us to correct inaccurate or incomplete personal data without undue delay.
- Right to Erasure: You may request that we delete your personal data where there is no compelling reason for its continued processing.
- Right to Data Portability: Where processing is based on consent or contract, you may receive your data in a structured, commonly used, machine-readable format.
- Right to Object: You may object at any time to processing based on legitimate interests, including profiling for direct marketing purposes.
- Right to Restrict Processing: You may request that we limit how we use your data in certain circumstances.
- Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time via our cookie consent tool or by contacting us directly.
To exercise any of these rights, please contact the Helmhillrunners team using the details provided in the Contact section below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Helmhillrunners.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), restricted access controls, and regular security reviews. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Contact form submissions and email correspondence are typically retained for up to 24 months, after which they are sec